PROJECT OVERVIEW
This study explores solutions to enhance the user experience of Humber Parking by addressing challenges in signage and navigation.
The objective was to enhance the user experience of the parking for permit users.
To achieve this, we used a combination of methods such as:
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Service audit
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Interviews
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Co-creation workshop
ROLE
UXR, UX Designer
TIMELINE
12 Weeks
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SOFTWARE
Figma
Key Pain Points
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Lack of clear signage
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Hard to navigate parking lots
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Poorly marked pedestrian pathways
Final Solutions
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Digital signage for real-time availability
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Color-coded navigation
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Increased visibility of Lot signs
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Numbered parking spots
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Improved pedestrian pathways
Research
Service Audit
This study focuses on understanding Humber's parking service. My focus was observing how permit users navigate the parking, and how effective the layout and signage is.
A service audit was conducted to understand the whole parking ecosystem. By observing the whole ecosystem, it can lead to a more efficient parking service at Humber.
Research Findings
ISSUES WITH AVRO APP
Finding #1:
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Users are not understanding the Avro app
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​Specially with onboarding and gate activation
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120/200 calls are for the app, so security spend most of the day troubleshooting for the Avro App
Research Findings
CONFUSING LAYOUT IN LOTS 1 & 8
Finding #2:
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A user expressed that they were confused about the exit location from Lot 1.
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Additionally, the layout in Lot 8 does not allow smooth traffic flow.
Research Findings
LACK OF CLEAR PEDESTRIAN PATHS & SIGNS
Finding #3:
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Pedestrian paths in Lot 1 lack clarity, posing safety risks.
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Pedestrians with Air-pods pose a risk, especially to TTC drivers.
Research Findings
LACK OF SIGNAGE IN LOT 1
Finding #4:
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Lot 1 doesn't have a sign showing how the spot availability.
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Entrance is poorly shown.
Co-Creation Workshop
Output
Insights
from
Workshop
1. Improve Signage and Navigation
Enhancing the visibility and clarity of signage in high traffic areas to reduce confusion
2. Improve Walkways
Ensuring the safety of students and staff can promote a sense of security
3. Optimize Parking Layout
Making use of the parking layout can maximize space and streamline traffic-flow
Solutions
Solution #1:
Digital Signage for Real-Time Parking Availability at Lot
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Give drivers live updates on parking spot availability to reduce user frustration and congestion.
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The digital boards will be placed at lot entrances(e.x. Lot 13)
Solution #2:
Digital Signage for Real-Time Parking Availability at Entrance
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Having the sign right at the front of the entrance will save drivers time and reduce stress
Solution #3:
Increased Visibility of Lot Entrance Sign
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Avoiding unnecessary turns
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Colour coded sign will avoid mix up and can be seen from far away
Solution #4.1: (LOWER COST)
Number The Parking Spots
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Use painted circles on lot zone as visual guides
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Joshua finds his spot labeled A3 with the new sign
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Colour coded sign will avoid mix up and can be seen from far away
New Service Blueprint
Conclusion
By Implementing these solutions, Humber can create a more user-friendly, safe, and efficient parking system
Value to Users:
Reduced frustration
Enhanced safety
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Value to the Business:
Increased efficiency
Higher satisfaction
next steps
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Conduct testing in permit parking lots
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Gather feedback on feasibility and effectiveness
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After 2-6 months roll out solutions to pay-per-day lots
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Use signage across all campuses for consistent navigation and usability