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Redesigning the Dental Clinic
Website for patients and staff
The purpose of this project was to identify how we might redesign a more effective onboarding, booking, and follow-up process to enhance the overall experience for both patients and staff at the Dental Clinic.
✳ Client's name will be erased for privacy reasons
ROLE
Team
TIMELINE
16 Weeks​
SOFTWARE
Figma, Adobe XD
DISCIPLINES
UX Design
UI Design
UXR
PROJECT OVERVIEW
INTRODUCTION
This Dental Clinic has been around since the 1960s and offers a range of treatments. Patients either call or book online to make appointments. However, the website is very outdated, making it hard for patients to submit bookings.
PROJECT GOALS
Optimize the current Campbell Dental website by redesigning the current patient booking and communication to enhance the experience of patients and staff.
PAIN POINTS
Solutions
SOLUTION #1
New Patient Portal
1. Updated navigation tab to include easy access to new patient information
2. View all patient forms
SOLUTION #2
New Booking Process
1. The new portal offers a calendar that displays real-time availability
SOLUTION #3
Updated SMS Reminder
1. Added a link to the booking portal to reschedule
2. Opens in patient portal booking
SOLUTION #4
Improved Treatment Page
1. Concise information
2. Photo Gallery of results (before and after)
3. CTA for booking appointment
Process
Stakeholder Map
The service audit was conducted on-site at the dental clinic to identify areas for improvement within the natural environment.
Persona V2
Based on the insights from the co-creation workshop, I updated my persona that reflects my proposed changes
Service Blueprint V2
Based on the insights from the co-creation workshop, I built an updated service blueprint that reflects my proposed changes for the website
Usability Testing
Based on the outputs from the usability test sessions, these are the final solutions aimed at optimizing the booking and communication process:
Prototypes
Based on the insights from the co-creation workshop, I built an updated service blueprint that reflects my proposed changes for the website
Conclusion
Gather feedback from stakeholders on prototype’s feasibility and effectiveness
Next Steps
Conduct more usability testing with prototypes
After few months roll out solutions
KEY TAKEAWAYS + REFLECTION
KEY TAKEAWAYS:​
- Ask permission in advance
- Always have the end in mind
WHAT COULD I HAVE DONE BETTER?
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Initially, it was a challenge to get permission from a company to use their service for this assignment. To avoid that issue, I should ask multiple people from the start every day and follow up with them after 1-2 days.